All Hands In
2040 Portland Summer Olympics
branding | art direction
In the distant future, Portland will be hosting the 2040 summer Olympic games.
To brand it properly, we took Portland’s weird playfulness, and sense of strong community, and represented it through the symbolism of hands.
Our Logo
Our logo is an arrangement of hands spelling out Portland 2040 set in black outlines. This is to display Portland’s weird fun and playfulness, while also representing community through the symbolism of hands.
All Hands In Promotional Poster
Olympic Pictogram Signage